We designed the logo and website for KYOEI LUMBER, an Ehime-based company offering a wide range of wood products, from structural lumber to finishing materials.

The logo is built around the letter “K,” representing the company name. Inspired by the continuity of timber, wood grain, and tree rings, the symbol expresses the way wood changes and develops character over time. Its repeating form also reflects KYOEI LUMBER’s role in connecting different fields through wood, such as people and nature, and wood and architecture.

For the website, we used video and large-scale photography to convey both the company’s deep roots in the local community and its forward-looking perspective on the global market, creating a balance between trust and a modern visual presence.